Many clients have difficulty choosing a web design expert, simply because they aren’t sure what to look for. Here are some things to consider when choosing a professional web designer (and here are some questions to ask):
• A strong portfolio. The sites should be memorable as well as appropriate for each project. For instance, a site directed at senior citizens should not include very small type. Additionally, make sure the portfolio showcases responsive website design, which is crucial for ensuring the site performs well across all devices. When choosing an SEO agency to work with, you should also review their SEO case studies of former clients to see how well they combine SEO strategies with effective web design.
• A strong sense of marketing. The web is filled with “cool sites.” That’s often not enough to reach a business goal. Your designer should be able to clearly articulate the goal of each site and how it reached its audience. Good design communicates and motivates; it does not merely decorate. Designers should be able to tell you how their work translated into higher sales figures, greater attendance at clients’ events, or some other concrete result of their work.
• Formal education or professional background in graphic design or interactive design. Many people who term themselves “designers” are more accurately called “programmers.” They are adept at assembling HTML (the language that browsers read to create Web pages) but do not create effective visual communication. For best results, choose a provider who combines good design with clean programming to communicate effectively with your intended audience.
