Category: Social Media

The dos and don’ts of social media content creation for small businesses

Alright, social media mavens and small business superstars, buckle up! We’re about to embark on a wild ride through the dos and don’ts of social media content creation. It’s gonna be more exciting than trying to explain TikTok to your grandma!

But first, let me spin you a yarn from the social media trenches. Picture this: It’s 2016, and I’m managing social media for a small business that sells… wait for it… artisanal, hand-crafted mustache wax. (Yes, that’s a thing. No, I don’t know why people need their mustaches to be extra waxy, but here we are.) I thought I’d hit the jackpot with a brilliant idea: a series of posts featuring historical figures with photoshopped, waxed mustaches. Imagine Abraham Lincoln with a handlebar ‘stache. Hilarious, right?

The result? Crickets. Tumbleweeds. The sound of followers unfollowing faster than you can say “hipster facial hair.”

Turns out, not everyone appreciates Mona Lisa with a mustache. Who knew?

So, how do you create social media content that doesn’t just sit there like a waxed mustache on the Mona Lisa, but actually engages your audience and grows your business? Well, grab your favorite caffeinated beverage (or a glass of wine, I don’t judge), and let’s dive into the dos and don’ts of social media content creation for small businesses!

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What is targeted advertising and why is it important?

There are numerous different types of digital marketing, including search engine marketing (SEM), social media marketing (SMM), pay per click marketing (PPC), and email marketing. These can be quite effective, but only when they’re done right.

One way to improve the effectiveness of your marketing campaigns is to ensure you’re targeting the most relevant customers. This is where targeted advertising comes into play.

If you’ve never heard of or don’t know what targeted advertising is, we’d recommend keeping on reading. We take a closer look at it, explaining exactly what it involves and why you should be using it.

What Is Targeted Advertising?

In simple terms, targeted advertising involves aiming your marketing at specific audiences or demographics. Even if you’re selling a single product or service, the way you present it to different groups can have significant impacts on the success of your marketing efforts.

There are a few ways to use targeted advertising. First, you should be adapting your marketing content according to the people you’re targeting. For younger audiences, use more “hip” terminology and visually appealing designs to encourage clicks. For an older audience, you will want to tone things down a little and focus on the benefits of your product or service.

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