Social Media – Cairril Design & Marketing

According to the latest 2025 stats on social media content, 90% of small businesses are leveraging social media in their marketing strategies.

There’s great news for these small businesses (you?), in 2025, 78% of shoppers will turn to social media before making a purchase decision. As for all those people engaging with your content? They spend 40% more on brands products and services compared to those that don’t engage.

What’s my point? You’re living in great social media content times, and it’s about to get bigger and better. Let me explain how I’m managing social media for small businesses.

Let’s take a wild ride through the dos and don’ts of social media content creation. How do you create social media content that produces nothing but cricket sounds and radio silence? How do you actually engage your audience with your content to grow your business? Here are some tried-and-tested dos and don’ts of social media content creation for small businesses.

There are numerous different types of digital marketing, including search engine marketing (SEM), social media marketing (SMM), pay per click marketing (PPC), and email marketing. These can be quite effective, but only when they’re done right.

One way to improve the effectiveness of your marketing campaigns is to ensure you’re targeting the most relevant customers. This is where targeted advertising comes into play.

If you’ve never heard of or don’t know what targeted advertising is, we’d recommend keeping on reading. We take a closer look at it, explaining exactly what it involves and why you should be using it.

What Is Targeted Advertising?

In simple terms, targeted advertising involves aiming your marketing at specific audiences or demographics. Even if you’re selling a single product or service, the way you present it to different groups can have significant impacts on the success of your marketing efforts.

There are a few ways to use targeted advertising. First, you should be adapting your marketing content according to the people you’re targeting. For younger audiences, use more “hip” terminology and visually appealing designs to encourage clicks. For an older audience, you will want to tone things down a little and focus on the benefits of your product or service.