Sparks November 2002 -

Sparks November 2002

In the News

TechExpo 2002 a success!
November 14th saw the launch of TechExpo 2002, an event co-sponsored by Design dedicated to the technology needs of small businesses. It was a re-vamped approach to previous technology conferences offered by the Chamber of Commerce and Small Business Development Center, and the response was very positive.

Our Web Smarts™ seminar on “making your site work for you” was very well received and a lot of fun to do! See the companion resource page. More Web Smarts news below! Design receives
“Extra Step” award Design was awarded the “Extra Step” award from the Greater Bloomington Chamber of Commerce for our efforts in helping organize TechExpo 2002. The award recognizes “outstanding volunteer effort” on behalf of the Chamber. We are delighted to be the recipient and look forward to more opportunities to work with the Chamber.

Web Smarts: Driving Traffic to Your Site — coming Feb. 2003!
The third and final installment of our Web Smarts™ series is coming up on 27 Feb. 2003. “Driving Traffic to Your Site” will detail the many options site owners have to encourage targeted site traffic. We’ll touch on search engine strategies, but focus mainly on e-mail newsletters, online ads, affiliate programs, linking strategies, offline promotions, and more! This session, co-sponsored by the Bloomington Small Business Development Center, will be held in The STAR Center at 216 W. Allen. We’ll have more on this upcoming session in the January issue of Sparks. In the meantime, see our new Web Smarts™ resource page for an overview of the Web Smarts series and consultations.

More SE strategies resources
As promised in our Web Smarts seminars, we continue to update our resource pages. Here are a few of our latest additions to the Search Engine Strategies page:

Low Budget Search Engine MarketingWriting Effective Google AdWords Select [PPC] Ads

Perfecting Paid Search Engine Listings

Sparks takes a rest
Taking our cue from this month’s VisoVerbo winning quote, Sparks will be taking a holiday rest in December. We wish all of you a very happy holiday season and joyous New Year!



This month’s winner: Janet Hendel!
In addition to the admiration of friends, Janet wins a T-shirt featuring this one-of-a-kind design.Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a T-shirt with a custom design! Check out your competition here.

Client Spotlight

Griner Engineering
Griner Engineering is a locally owned manufacturing company specializing in precision, high quality machine components. Founded in 1978 in by Bloomingtonian John Griner, the company has become a leading supplier to many of North AmericaÕs top automotive manufacturers including Ford Motor Company, Visteon, Delco Remy America, Breed Technologies, Autoliv and Allison Transmission. In addition to supplying parts to the automotive industry, Griner also supplies machine parts for medical equipment and appliance manufacturing.

We worked with Griner to update their main sales brochure. We expanded from a simple folded brochure to a diecut folder with insert sheets, all focused on highlighting not only Griner’s high quality and precision manufacturing, but also its emphasis on training and high level of customer satisfaction. Working with Sales Manager Dan Hazel, we developed materials that catch the eye of prospective buyers and communicate the key ways Griner stands out from its competitors.

See the Griner Engineering marketing materials designed by Design