Sparks September 2015 -

Sparks September 2015

In the News

We win 2 national design awards
We are delighted to announce that we received two American Graphic Design Awards for work created in the last year.

The awards were given for our redesign of the WS Property Group website and our logo for Alaska-based Reinventing Schools.

American Graphic Design Awards have recognized excellence in design for over 40 years. Selected from over 10,000 entries, winning work represents the best of design studios and ad agencies, large and small, from across the nation. The winning work will be featured in a magazine-format design annual and on the magazine’s website and iPad app in December.
Learn more

5 tips to effectivate landing pages
(Yes, we just made up the word “effectivate,” but you know what we mean, right??) Landing pages are what you land on when you click a particular link. A home page is the most common type of landing page. MarketingProfs has a great article on optimizing landing pages (including handy graphics), which we’ll summarize here:

  1. Keep it short. Landing pages are usually directional in nature: “Where do I need to go next?” Don’t clutter it with unnecessary elements, especially text.
  2. Use bullets. Bullets. Short. Eye-catching. Effective.
  3. Include testimonials and link to case studies. Beef up your cred with short words from happy clients and a link to deeper information.
  4. Make your call-to-action prominent. Tell people what to do. “Click here” is the absolute worst, overused call-to-action on the web, so try to be more descriptive, like “Download our report.”
  5. Prominently display your logo. There’s a lot of competition out there. Make sure your visitor knows exactly who you are.

Have a lackluster landing page and you’re not sure how to implement these suggestions? Contact us for tips!




This month’s winner: Bridget O’Keefe!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.

Client Spotlight

Whitestown, Indiana
We have been working with the dream team of Dax Norton and Tanya Sumners of the town of Whitestown, IN for the last 18 months on a project to re-brand the community.

We began with an in-depth study of media coverage of the town in order to get a perspective on how the community is perceived by regional and state residents. While Whitestown is the fastest-growing community in Indiana, it remains a secret to most. Tanya has done a great job since our report was completed of getting more coverage of the town and really pushing their social media channels, to great success.

We then had key stakeholders complete branding worksheets, which give an in-depth view of how the town feels currently. We followed that with a community-wide public online survey to examine residents’ and business owners’ sentiments. We ended with a focus group to go into survey results in more depth.

It was our great fortune that Whitestown was updating their comprehensive plan at the same time, so our communication helped to reinforce each other.

We have delivered the final brand book, which lays out how the town can go about creating the Whitestown of 20 years from now. We’ll be giving a presentation to the town council in December to guide them on how to put our recommendations into action. Changing directions after a re-brand usually takes about two years; with Dax and Tanya at the helm, we can’t wait to see the improvements come about!