Sparks October 2009 -

Sparks October 2009

In the News

Sign up for hands-on marketing workshop!
In cooperation with the Greater Bloomington Chamber of Commerce, we’ll be presenting Get Feedback: Better Marketing Materials, a workshop designed to immediately improve your marketing materials.

Bring your marketing materials to this hands-on workshop and learn how to improve your message, materials, and focus!

Led by Cairril Mills, principal of Design & Marketing, our session will focus on you—bring your marketing materials (brochures, business cards, ads, etc) or even your intangibles like your tagline or elevator pitch. We’ll analyze the piece and give you expert advice on how to make it more effective! Don’t miss it!

Wednesday, Nov 4

Chamber of Commerce
400 W. 7th Street
Conference Room 108
Free to Chamber members!
$25 for non-members

Seating is limited for this popular seminar. Contact the Chamber at 812-336-6381 to reserve your place!

We win 2 national awards
We are delighted to announce that we recently received two American Graphic Design Awards.

The winning pieces were “Rock On,” a greeting card created for Sequel Designs and licensed to the Hard Rock Café; and the brand and website for the Indiana Enterprise Center, created for First Capital Group.

“Rock On” was also recently recognized as one of a group of cards deemed “Best In Show—Greeting Cards” at the New York Stationery Show.

American Graphic Design Awards have recognized excellence in design for over 30 years. Selected from over 10,000 entries, winning work represents the best of design studios and ad agencies, large and small, from across the nation. Hope Begins will be featured in a magazine-format design annual and on the magazine’s website in December.
View Hope Begins

As clients of know, we’re firm believers in the transition of “customer” to “fan.” That often comes through gratitude on the part of your customer. How to activate it? Read on!

The intention behind your offering is critical to the activation of gratitude. Avoid benefits that appear to provide personal gain for the salesperson. (Think of your employee sending a customer to another store for a holiday gift you don’t stock.)

Provide a benefit when the customer’s need is highest and the benefit provides the most perceived value. (Think of a spontaneous flight upgrade for a loyal flyer at holiday time.)

Give customers opportunities to reciprocate soon after providing them with a benefit. This “takes advantage of their high levels of gratitude … and leads to cycles of reciprocation,” researchers report. (Hand over a 15% discount coupon to that grateful customer.)




This month’s winner: Melissa Barry!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.

More News

Social media: Learn what it all means this Friday!
MarketingProfs, one of our favorite sources of marketing information, is offering a free (yes, free) webinar on what social marketing is and how to leverage it for your business.

According to them, the webinar will teach you to:

• Design and execute an innovative social media campaign
• Integrate social media into your current marketing mix
• Connect with your target audience using social media tools

Make Social Media the Secret Ingredient to Your Marketing Success

Jason Baer, President, Convince and Convert; Moderated by Sharon Hudson, MarketingProfs, LLC

Friday, October 30
2:00pmET / 11:00am PT
Duration: 60 Minutes