Sparks November 2011 - Cairril.com

Sparks November 2011

In the News

Sparks on holiday next month
Sparks is taking its annual holiday in December for a little R&R. You should, too! See you in January!

QR code blunders to avoid
Many businesses have begun using QR codes in their marketing. They are those ugly little squares with squiggles inside of them that you see people holding their phones up to.

What they do is allow people with smartphones (who will soon outnumber people with “dumb phones”) to be taken directly to a web page for a special offer or item of interest. It allows businesses to deliver lots of extra, targeted content using a very small footprint.

Want to try them out? Cool. Just remember to avoid these blunders:

  • Placing codes in remote areas. Make sure your target market can actually get cell phone reception when they scan your code. If you must place your code in a subway, for instance, place it on a tearaway card so people can take it with them and scan later when they can get a signal.
  • Directing people to your non-mobile website. Save your market some pain and deliver them to a mobile web landing page with something of value delivered immediately. Like a special. Or a map. Or heck, take them to a YouTube video or even auto-phone a call center.
  • Making QR codes that don’t scan. QR codes don’t have to be ugly, but they can only stand 10-30% degradation before they become unreadable. Don’t frustrate your market by being too clever to use.

Be smart. Use QR codes to reward your target market with quick, easy-to-use, relevant information or entertainment.
Source

What you’ve missed on Facebook
Here are some of our recent Facebook posts. “Like” us to get in on the goodness.

  • 13 Slightly Creepy But Very Effective Halloween Advertisements
  • Top 12 Overused Stock Photos
  • Depicting Gaddafi’s death: The evolution of an idea

 

VisoVerbo

mind

This month’s winner: Drake Spaeth!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.

More News

Harriman’s Bomanite
Harriman’s Bomanite is a family-owned architectural concrete business located in Spencer, Indiana. They approached us to design an ad for a special edition of Bloom magazine.

Harriman’s has no logo or brand colors but has stunning photos of their beautiful work. So we started from scratch, creating an ad that incorporates structure and texture to evoke the beauty of their finished product. We also worked with them to create the ad’s tagline to give it the finishing touch.

See the ad designed by Cairril.com:

HarrimansBomanite_Jul11