In the News
Sparks on holiday next month
Sparks is taking its annual holiday in December for a little R&R. You should, too! See you in January!
Differentiate your business to differentiate your brand
The first step in the branding process is to determine what makes your offerings unique and compelling to current and prospective customers.
Too many businesses get stumped at this stage and come up with weak statements such as “superior customer service” or “high-quality products.”
Some branding experts would recommend you go back and try again. But what if the problem isn’t that you have no memorable brand, but that you have no memorable business?
- A great brand must start with a great company that offers great products and services. Yes, the way you do business is more important than how you market your business.
- Customers must have a connection to a company, its products, or its services before they can make a connection to the brand. Just look at Google. They’ve built one of the world’s great brands by giving their customers a top-notch experience.
So if your business has trouble answering “What differentiates your brand?” look first at what differentiates your business, products, and services. Look at all the ways that you could possibly provide your customers with greater value compared with your competitors. Build that, and the brand will build itself.
Corporate social media policies
Want some guidelines for social media policies at your company but unsure where to start? Here are 57 sample social media policies from the likes of the BBC, Coke, and FedEx that you can use as inspiration.
This month’s winner: Ruth Velasquez!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.
Five tips for lead generation
In these uncertain economic times, it’s more important than ever to have a good lead generation strategy in place. Check out these five tips:
- Know your ideal prospect. Look at your existing customers, and identify the key decision-makers and influencers. People like them are likely to be your ideal prospects.
- Be where your prospects are. Do prospects attend networking events? Make sure you’re there. Are they surfing the web? Make sure your site grabs and holds their interest.
- Add value, avoid quick sells. Start with something that will help them in their job, such as an article or free sample.
- Make sure you get the right leads. Set up a lead-scoring profile to see whether you’re attracting the right type of prospect.
- Test and measure. Keep a detailed record of the cost of campaigns, the number of raw leads, and the number of qualified leads.
Rather than take a scattershot approach, nurture leads with a smart strategy.
Source: Connected Marketer