Sparks May 2009 -

Sparks May 2009

In the News

Greeting card line earns Best New Product
Off the Record’s line of lyric-based greeting cards, of which we designed serveral, was selected as the Best New Product in the greeting card category for the National Stationery Show.

The National Stationery Show, the top trade show in the industry, is held annually at the Jacob Javits Convention Center in Manhattan.

Our cards were designed for Sequel Designs, who in turned licensed the line to Off the Record. Learn more about the project! featured in entrepreneur book
We are featured in the book How to Open & Operate a Financially Successful Web Site Design Business, edited by Melissa Peterson and published by Atlantic Publishing.

The book includes a number of success stories from businesses large and small. We replied to a request for pitches and were selected to share our own. Each summary includes advice for budding entrepreneurs.

Pick up your copy at your locally owned bookstore or through internet sites such as!

Mills panel speaker at regional seminar—register now!
Cairril Mills, principal of Design & Marketing, will be a panel speaker at the Women in Business Seminar held in Columbus, Indiana on June 18.

The seminar series is hosted by Lieutenant Governor Becky Skillman and is designed to help women start and grow their businesses. The one-day sessions focus on entrepreneurship and feature panels and networking events with successful businesswomen.

The series is also hosted by the Indiana Office of Community and Rural Affairs and the Indiana Small Business Development Center Network. Lt. Governor Skillman will be the keynote speaker at each seminar.

Register online or ring 800-824-2476. The registration fee for each event is $20 and includes lunch.

Series dates:
June 18 – Columbus (Mills panel)
Ivy Tech – Columbus
4555 Central Avenue
Columbus, IN 47203

June 30 – Valparaiso
Ivy Tech – Valparaiso
3100 Ivy Tech Drive
Valparaiso, IN 46383

July 7 – Huntington
Huntington University
2303 College Avenue
Huntington, IN 46750

July 23 – Evansville
Ivy Tech – Evansville
3501 First Avenue
Evansville, IN 47710

Each seminar begins at 10:00am local time.



This month’s winner: Anna Maria!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.

More News

iPhone apps earn great reviews
Our iPhone applications, Questions and World Stories and Legends have received the thumbs-up from iAppPodcast, one of the industry’s top reviewers.

The first application, “Questions,” is a compilation of over 700 questions from movies, books, poetry, comic books, songs, musicals, and everyday life. The questions can be used as a game, conversation starters, or even as meditation prompts.

Definitely check out ‘Questions’—if you’re creative you could have a lot of fun with this app with a group of friends…. The most random game you’ve ever played in your life because some of these questions are just off the wall…. Definitely check out this app; it’s pretty neat; you can use it for a variety of different things.”
Jerad Hill, TheAppPodcast

The second application, “World Stories & Legends,” is a collection of adventure and hero tales from around the globe. While some are well-known, most are obscure yet compelling tales. All the stories have been rewritten to feature strong female characters and reflect contemporary values.

A really neat app; a cool concept…. Most of these [stories] I’d never heard before so it’s been kind of fun checking them out…. You can do anything with these stories; it just depends on how creative you are.”
Jerad Hill, TheAppPodcast

Each application is $1.99. Download “Questions” at Download “World Stories and Legends” at Note: You must have iTunes and an iPhone to play the applications.

Latte liberals, Big Mac conservatives?
A recent study by Pew Research showed a relationship between political beliefs and preferred brands. Self-described conservatives preferred to live near McDonald’s, while self-described liberals preferred to live near Starbucks. Starbucks also wins among women, the young, Westerners, and those with more than $75k annual income.

While entertaining, the study also demonstrates the power of brands to connect with people on a visceral level and give them a sense of identity.
Contact us to build your brand!