Sparks May 2003 -

Sparks May 2003

In the News Design greeting cards in local stores
Looking for that perfect card for birthdays or just to send a note? You can purchase cards designed by Design at area stores which carry the Sunrise brand. We’ve made a pass through a variety of Bloomington stores to let you know which cards you can find in town. For those Sparks readers outside Bloomington, you can purchase selected cards at chains like Target, Barnes & Noble, Hallmark, and Office Depot. See what’s available!

How your site looks to the search engines
Ever wonder how a search engine spider (auto-indexing robot) works? You can see what a spider “sees” by checking out the Sim Spider Search Engine Robot Simulator at Search Engine World. Just enter in your URL and see what the spider sees! Learn more about SE spiders from Spider-Food and Spiderhunter.

Free teleclass on e-zines
We have often plugged the work of marketing guru Robert Middleton in our site and in Sparks. Robert recently teamed up with Alexandria Brown, the “E-Zine Queen” to deliver a free teleclass on e-zines via RealAudio. Be sure to check out Robert’s free e-zine, More Clients, for fantastic integrity-based marketing ideas. He also offers a variety of other resources. We’ve been wowed by everything we’ve seen from him—check it out!



This month’s winner: Jeduthun Hughes!
In addition to the oo’s and ah’s of admirers, Jeduthun wins a T-shirt featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a T-shirt with a custom design! Check out your competition here.

Client Spotlight

Regency Management Service, L.L.C.
Regency Management Service is an apartment management company with properties in Champaign, Illinois and Bloomington and Evansville, Indiana. Regency’s existing website was in need of a facelift in order to meet the ever rising demand of web-based information from their worldwide resident base.

After attending one of our Web Smarts seminars, Regional Supervisor Sheila Kingsley hired us for a complete overhaul of the Regency site. Working closely with Sheila and Regional Supervisor Kim Crouch, we embarked on a six-month project where we re-worked the site from top to bottom. When our analysis showed poor search engine performance, we recommended splitting the site into four interrelated sites: one for each city and one for the Regency home page. We created a fresh and upscale design which more clearly positioned Regency in the marketplace, improved functionality, added printer-friendly pages, and (with the talents of programmers Robert Palmer and Chris Hyde) set up interactive forms for online applications, payments, information requests, and maintenance service requests.

The resulting sites have rocketed to the top of search engine results, consistently placing in the top three slots for our main keywords. Online applications and forms were put to use by site visitors within hours of the site going live, with requests coming from as far afield as Asia and India.

The Regency approach shows what a difference strategic thinking can make. Check out the sites designed by Design.