Sparks May 2002 -

Sparks May 2002

In the News

Web Smarts a success
Web Smarts, our first public seminar held earlier this month, was a resounding success. The sold-out session, cosponsored by the Small Business Development Center, focused on how to build a successful strategy to get the most out of a Website. We had a lively group of participants and shared a raft of information. We’re currently looking into offering a follow-up seminar to focus on how to drive traffic to your site. In the meantime, we’ve posted a special links page which includes resources on marketing, evaluating your site, and more. Many thanks to our intrepid participants and special thanks to Brian Kleber and Terri Brown of the SBDC for all their help in making Web Smarts a success!

New search engines submission page

In response to requests from Web Smarts participants, we’ve added a new page to the site which lists the most popular search engines and directories and gives information on how to submit your site to them. We also have a section on Bloomington-area resources for the Web. Since many search engines have now gone to paid placement, this page will help you decide which engines to focus your energies on. Click here to view the page.

Coming soon to a store near you! Design has a new line of greeting cards hitting independent specialty shops this month. Our next issue of “Sparks” will spotlight the new line and tell you how you can find them!

Office Easel in the news Design client Office Easel was featured in the Business section of the Sunday Herald-Times in Bloomington on 26 May. The article highlighted Office Easel’s fantastic success in providing greeting cards and promotional products to orthodontists. We recently redesigned Office Easel’s catalogue and the photo in the H-T showed owner Charles Coughlan, business manager Karen Matacale, and sales manager Dave Sorokoty holding a proof of our new design. Congratulations, Office Easel!



This month’s winner: Mike Christoff! Mike wins a T-shirt featuring this one-of-a-kind design (sure to be a conversation-starter).

Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a T-shirt with a custom design! Check out your competition here.

Client Spotlight

Headquartered in suburban Indianapolis, Conseco, Inc., is one of middle America’s leading sources for insurance, investment and lending products. Like many savvy companies, Conseco looks for ways to leverage the power of the Web to increase services, cut costs, and improve efficiencies. We’ve worked with Conseco on a number of projects, most recently the design of their CIGnificant Rewards Website. CIGnificant Rewards is a new program where Conseco agents earn points which can be redeemed for a variety of prizes. Since its launch in April, the site has attracted over 500 visitors who have earned over one million points! Future projects include an online agent portal which will significantly reduce redundancies, improve information delivery, and add convenience for Conseco agents.
View our design for the CIGnificant Rewards site.

Click here to learn more about Conseco (note: Conseco corporate site NOT designed by