Sparks March 2013 -

Sparks March 2013

In the News

Mobile web workshop rescheduled
Due to a scheduling snafu at the Chamber, our workshop on the mobile web is being rescheduled. We’re currently looking at May. Stay tuned for updates. We apologize for any inconvenience.

3 misconceptions about branding
Perhaps you’ve already committed our Branding 101 article to memory. But you may still be holding back. Any of these things sound familiar?

  1. I need to focus on products and services. Yes, you have no business if you have no products or services, but you’re leaving money on the table if you don’t embed them in a strong brand. Your brand is a person’s gut feeling about your company. Are your customers passionate about your products? If not, your product may not be the problem. It could be your brand.
  2. I already have a logo. Great. But your logo is not your brand. This is one of the most common misconceptions about branding: that it’s just about visuals. Branding encompasses every “touchpoint” with your customer, from your marketing materials to how you answer the phone to how your store smells.
  3. We don’t have the marketing budget right now. It’s common knowledge that marketing and training are the first things to go during downtimes, but that’s a mistake. Dedicating resources to your brand when you need to generate more revenue is the wisest investment you can make.

Want to re-energize your business? This is your wake-up call! Contact us to learn how we can position your brand effectively for greatest growth.

What you’ve missed on Facebook
Here are some of our recent Facebook posts. “Like” us to get in on the goodness.

  • Computers that will see, hear, smell
  • 30 beautiful abandoned ruins
  • How brands use the psychology of color to manipulate you
  • Gorgeous man/swan photo
  • Superheroes à la noir
  • Posters for 10-top Oscar grossers




This month’s winner: Mike Sparks!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.

Client Spotlight

REL Central
REL Central is a consortium of three companies dedicated to providing research to educators and administrators. There are multiple RELs in the United States. REL Central is based in Colorado.

We were hired to build an intranet site to facilitate communication among the three companies. We organized the site content around a robust calendar and news item for the home page, with everything else divided by category.

The bulk of the site development was its functionality. For instance, the calendaring feature allows users to set up a meeting, invite attendees, and send automatic reminders. All documents on the extensive site are categorized in multiple ways to allow for search and filter functions that are second to none. Broad categorization at the top level means the intranet can grow easily as new documentation is added. The end result is a quick, intuitive interface for easy communication.