Sparks March 2003 -

Sparks March 2003

In the News

Web Smarts at Business Expo 2003
Here’s another opportunity to learn how to get high rankings in search engines: We’re presenting Web Smarts: Search Engine Strategies as a special workshop at Business Expo 2003 at the Bloomington Convention Center on April 17th. The workshop runs from 2:00 to 3:15 in the afternoon.

Business Expo is south-central Indiana’s largest trade show, attracting 5000 visitors annually, and features workshops throughout the day on topics of interest to business owners. Exhibits are open from 10 am to 7 pm.

This is a great opportunity to learn:

• How to get the best rankings in top search engines, directories, and portals
• Pay-per-placement, pay-per-click, and linking: What it means and how to use it
• Keywords: How to select, utilize, and bid on keywords for maximum results
• How to track your results
• When you don’t need to worry about your site’s ranking

Registration is $20 and must be arranged in advance by phoning the Small Busines Development Center at 812-339-8937. The Convention Center is located at 3rd and College Streets in Bloomington. We hope to see you there!

Web Smarts: Driving Traffic to Your Site resource pages available
The third installment of our Web Smarts™ series was held on 27 February. Co-sponsored by the South-Central Indiana Small Business Development Center, the session detailed proven strategies you can use to get more visitors to your site.

The companion resource page is now available, featuring links to information on marketing, banner advertising, HTML newsletters and e-zines, linking strategies, and more!




This month’s winner: Laurent Castellucci!
In addition to the curious glances of passers-by, L.C. wins a T-shirt featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a T-shirt with a custom design! Check out your competition here.

Client Spotlight

Wonderdisc is a Bloomington-based business providing CD duplication services for musicians and bands. Previously named B-Town Disc, Wonderdisc decided to change its name and upgrade its image in order to compete more effectively in the national CD replication market.

We worked with fun and fabulous Creative Director Jason Wilber to develop a new logo, print materials, and Website for Wonderdisc, as well as overall positioning of the business. The upgrade positions Wonderdisc more effectively as a professional, high quality provider of resources and services. The Website, while detailing Wonderdisc’s offerings, also provides a wealth of articles and downloads for musicians. Jason attended two of our Web Smarts seminars and has taken our advice to heart, resulting in an effective site which will perform much better in search engines and yield an improved bottom line.

See the Wonderdisc Website designed by Design