Sparks June 2013 - Cairril.com

Sparks June 2013

In the News

Mobile web workshop tomorrow!
Cairril will be presenting “Mobile Web: The Time is Now” on Tuesday, June 25 at 11:30 a.m. at the Ivy Tech Gayle and Bill Cook Center for Entrepreneurship at Liberty Crossing, Room M102. Fee is $10 and includes lunch.

The workshop is aimed at businesses interested in gaining market share by adapting their websites to the exploding market of mobile devices.

What you’ll learn:

  • Overview of mobile web and how it shapes your customers’ experience
  • Why you need mobile now
  • Apps vs. smartphone sites vs. responsive web design
  • Smart design of mobile sites
  • How to plan your mobile site

We will have plenty of examples and time to discuss your site needs. Bring your smartphone! Register here.

Connect with your customers’ emotions
The definition of a brand is “how a person feels about your company.” Not how they think about your company, but how they feel.

But too many marketing materials are designed and written in an unconcious fashion. They leave customers cold. It’s not enough to be informative; you need to touch your customers’ hearts.

That doesn’t mean every brand should be sentimental. It can mean being quirky, trustworthy, soothing, or even angry (it works for some brands).

Your emotional identity is conveyed through every customer touchpoint you have: Logo, brochures, website, apps, customer service staff, and even how your brick-and-mortar presence smells. Every touchpoint should be mindfully considered to create an emotional connection with your intended audience.

Remember, strong emotional bonds create strong brands. Strong brands gain greater market share, are more sustainable, have brand evangelists, and can expand more easily. Contact us today to learn how you can start engaging your customers’ hearts, not just their minds.

What you’ve missed on Facebook
Here are some of our recent Facebook posts. “Like” us to get in on the goodness.

  • Great visual mash-ups
  • Light art that boggles your senses
  • Alternate versions of famous movie posters
  • AM/FM radio more popular than social media
  • Free YouTube start-up guide
  • Music for inspiring creativity
  • Inspired poster designs

 

VisoVerbo

healing

This month’s winner: Drake Spaeth!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.

More News

The importance of social media
By now it should be obvious that social media is a mainstay of modern life. How many of us check our Facebook or Twitter feeds while standing in line somewhere?

If you haven’t taken advantage of social media yet, it’s time.

  • Blogging is where you post items short and long that allow you to explore issues related to your business in more depth
  • Facebook is a great place to hold conversations and contests with your customer base
  • YouTube is an often-overlooked way to connect emotionally with your customers
  • Twitter is for publishing short, frequent posts that relate directly to customers’ needs
  • Pinterest can be used to post informative or inspiring or silly images that help build your following
  • And more! There are many outlets for building a social media presence, but these are the main ones.

Use your social media presence to answer customers’ questions so they can see you are a transparent, helpful brand. Build a community by soliciting feedback and sharing high-value content. Demonstrate that you have a human face beyond your website or brochure.

Social media takes time to keep updated but it should be looked at as a necessary investment in building your brand. And it’s really simple: If your customers are using social media, you need to be there, too.