Sparks June 2012 -

Sparks June 2012

In the News

Four must-have tactics to persuade customers to buy
Your prospects likely already have a solution in place to meet their needs. How can you persuade them to give you a try? Check out these four methods:

  1. Learn how prospects are currently meeting their needs. A better understanding of your customer base leads to more informed marketing.
  2. Learn what your prospects like about their current solution. Without this understanding, your marketing will fall on deaf ears. They already have a solution—why should they try you?
  3. Find out what’s changed since your prospect purchased their solution. This can be changed needs, changed market conditions, or even a change in how your competitor delivers.
  4. Determine what prospects are missing. Understanding how your prospects could be achieving goals even more easily is what helps target your marketing.

The better you understand your prospective customers, the better your marketing will be.

Social media workshop on Wednesday
The Small Business Development Center is sponsoring a workshop on social media June 27 from 11am to 1pm.

From their website:

Are you like most folks who have a Facebook page, a Twitter account and a LinkedIn account, but don’t know what to do with them? Well then this seminar is just for you! During this interactive seminar you will learn not only how to use each of them but how to develop a strategy for using them to help your business accomplish its goals. In addition, you will learn about Pinterest, Yelp, Instagram, Foursquare, and Blogs…. and how to use each of them effectively in your company. In this session, you will walk away with a “roadmap” specific to your organization that you can use to implement what you learned. And, in our upcoming sessions, you will be able to choose which specific topics you want to learn even more about and attend just those!

We can’t vouch for the quality of the seminar, but the SBDC usually does a good job. Check it out!

What you’ve missed on Facebook
Here are some of our recent Facebook posts. “Like” us to get in on the goodness.

  • Unbelievably gorgeous and evocative photos
  • Cairril gads about
  • Latte art
  • designs Lotus identity




This month’s winner: Brooke!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.

More News

Lotus World Music and Arts Festival
The atmosphere’s jumpin’ in Bloomington as we gear up for the Lotus festival this fall. Check out our press release and the identity we designed! Designs Lotus Festival Artwork
Bloomington, Ind.— Design & Marketing has designed the artwork for the Lotus World Music and Arts Festival T-shirt. The mission of the Lotus Education & Arts Foundation is to create opportunities to experience, celebrate, and explore the diversity of the world’s cultures through music and the arts. The annual festival, held in Bloomington in the fall, attracts tens of thousands of visitors.

“For our design of the Lotus T-shirt, I wanted to capture what I see as the essence of Lotus: Music, dancing, nighttime, color, activity, community, and fun,” says principal Cairril Mills. Cairril worked with Indian illustrator and fashion designer Harpreet Gill to develop a range of concepts for the Lotus crew to review.

Working exclusively via e-mail, Cairril took charge of concepting and art direction, while Harpreet created the illustration. “Harpreet took my verbal art direction and reference images to create a dynamic image that reflects the Lotus brand,” says Cairril.

Harpreet is a designer who specializes in creating beautiful illustrations, prints, graphics, and clothes. She has several years of experience working with international clothing brands. She has her own design firm, StylePiper, where her work is inspired by art, music, vintage fashion, and global travel.

“When I saw Harpreet’s portfolio, I knew she would be perfect for this project,” says Cairril. “Plus I really liked the idea of a cross-cultural collaboration to create the Lotus identity. It fits with the Lotus aim of bringing people from diverse backgrounds closer together.”

Cairril feels lucky to have had the opportunity to work on the project. “I’m honored to be in the company of the incredible pool of talent Lotus has drawn on over the years to create their identity. The Lotus folks were fantastic to work with, very interested in collaboration and supporting artistic expression.”


LuAnne Holladay, Marketing and Communications Director for the Lotus Education & Arts Foundation, had this to say about working with

Sometimes, it takes a lot of design drafts before you find the one. This year’s beautiful and evocative design from came together pretty quickly, and we knew, even in the first rough, that we were looking at a winner. Cairril and company have been great to work with from start to finish, and their commitment to delivering on deadlines has kept us firmly on track.

At the same time, our discussions about concepts, design elements, and production timelines have been relaxed and collegial, and refreshingly efficient: we’ve been able to do a lot of work in a relatively small amount of time.

It’s been great to work with (a long-time Lotus sponsor, incidentally) on the 2012 art for the Festival. And we know that Lotus fans are going to love it.