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Articles and Press Releases

Mills Featured Speaker at Area Classes

Cairril Mills, principal of Cairril.com Design & Marketing, was the featured speaker at a number of recent events. Mills taught “Basic Marketing Principles for Small Businesses” for SEED Corp.’s Small Business Planning Course, offered in partnership with the Small Business Development Center. The class introduces start-up and existing businesses to basic marketing principles. Participants then share real-world examples to put the principles into action. Mills spoke on branding and utilizing the Internet to connect with customers at “The Business of Art,” an Indiana University Continuing Studies Course taught by local artist Ned Shaw. She fielded questions on site content, copyright protections, search engine rankings, and how to define one’s target… Read more »


Mills Guest Speaker at BBB&PA

Cairril Mills, principal of Cairril.com Design & Marketing, recently presented “Marketing 101: Basic Marketing Principles for Small Businesses” to the Bloomington Black Business & Professional Association. After introducing a number of key marketing concepts, Mills fielded questions and helped attendees apply the concepts to their own businesses. The group also discussed marketing and branding keys to help the BBB&PA grow its membership base. Groups wishing to hear Mills speak on topics related to branding, marketing, and design may contact her at 812.331.1045. Cairril.com Design & Marketing is a Bloomington firm providing award-winning brand development, graphic design, and web development since 2000.


Mills Featured Speaker at Area Events

Cairril Mills, principal of Cairril.com Design & Marketing, recently was the featured speaker at a number of recent events. In early November, Mills taught “Basic Marketing Principles for Small Businesses” for SEED Corp.’s Small Business Planning Course, offered in partnership with the Small Business Development Center. She was a guest speaker for Indiana University’s L577 course, “Design of Information Systems,” discussing career paths and opportunities in web development. Mills also spoke on a panel of entrepreneurs for Indiana University’s Entrepreneur Night, offered through the Career Development Office. Joining seven other area business owners, she shared her experiences both inside and outside the corporate world. Groups wishing to hear Mills speak… Read more »


Cairril.com Wins Two National Design Awards

Cairril.com Design & Marketing has received two American Graphic Design Awards for recent work. The first award was for a trio of brochures created for SEED Corp., a Bloomington-based non-profit that provides business planning courses, microloans, and counseling to entrepreneurs in a 10-county area. The second award was for “Must be Present to Win,” a self-promotional design created for the firm’s monthly e-newsletter, Sparks. American Graphic Design Awards recognize excellence in design as part of a national competition sponsored by Graphic Design USA magazine. The winning work was selected from among 10,000 submissions. The award-winning brochures and self-promotional design will be included in a magazine-format design annual in December, and… Read more »


Mills appointed to Visual Communications Advisory Board

BLOOMINGTON, Ind. — Cairril Mills, principal of Bloomington-based firm Cairril.com Design & Marketing, has been named to the advisory committee of the Visual Communications Program at the Columbus campus of Ivy Tech Community College in Columbus. The Visual Communications Program has three areas of specialization: graphic design, photography, and web and interactive design. Advisory board members help determine the direction of the program, identify industry trends, suggest curricular changes, advise on equipment and software updates, and recommend community contacts and internship possibilities. The Visual Communications Program is set to receive accreditation by the National Association of Schools of Art and Design this year. Mills joins board members Vince Freeman of… Read more »


Mills attends design conference

Cairril Mills, principal of Cairril.com Design & Marketing, recently attended the HOW Design Conference held in Chicago. The conference covered a wide variety of topics pertinent to design professionals. Sessions explored the creative process, current and future cultural trends, integrating copywriting and design, designing for the web, and building brands for specific demographics. The event also featured an extensive trade show area and demonstrations of the latest design software. Cairril.com Design & Marketing is a Bloomington firm providing award-winning work since 2000.


Mills Featured Speaker at Area Classes

Cairril Mills, principal of Cairril.com Design & Marketing, was the featured speaker at a number of recent classes. Mills spoke on branding and utilizing the Internet to connect with customers at “The Business of Art,” an Indiana University Continuing Studies Course taught by local artist Ned Shaw. She then taught “Basic Marketing Principles for Small Businesses” for SEED Corp.’s Small Business Planning Course, offered in partnership with the Small Business Development Center. Mills shared web design tips and tricks with students at Bloomington’s Aurora Alternative High School as part of her volunteer work with the Franklin Initiative, a program of the Greater Bloomington Chamber of Commerce. Groups wishing to hear… Read more »


Mills attends marketing and branding conference

Cairril Mills, principal of Cairril.com Design & Marketing, recently attended the Innovations in Marketing seminar held in San Francisco. The conference focused on recent trends in brand-building and marketing. It featured speakers such as Malcolm Gladwell, author of Blink; Clare Hamill of Nike; Sherrie Bossung of Eli Lilly; Gary Loveman of Harrah’s Entertainment; and representatives from Mattel, Starwood Hotels, and Microsoft. Cairril.com Design & Marketing is a Bloomington firm providing award-winning work since 2000.


Branding Radio Show to Re-Air

The Bloomington Business radio program featuring Cairril Mills, principal of Cairril.com Design & Marketing, will re-air Saturday, 19 March, at 12:05 pm and Sunday, 20 March, at 10:30 am. Mills’ topic is “How Branding Can Help Your Small Business.” She covers the basics of branding, how it differs from marketing, and the advantages small businesses have at putting branding to work for them. She identifies two strong Bloomington brands and discusses the re-branding project the Chamber of Commerce is currently undergoing. The 30-minute show will air first on AM1370 WGCL Saturday, 05 March, at 12:05 pm. It repeats on Sunday, 06 March, at 10:30 am. An excerpt will be broadcast… Read more »


Cairril.com Design to Discuss Branding for Small Business

Cairril Mills, principal of Cairril.com Design & Marketing, will be the featured guest on an upcoming edition of Bloomington Business, a radio program produced by the Chamber of Commerce. Mills’ topic will be “How Branding Can Help Your Small Business.” She’ll be covering the basics of branding, how it differs from marketing, and the advantages small businesses have at putting branding to work for them. She’ll also discuss the re-branding project the Chamber of Commerce is currently undergoing. The 30-minute show will air first on AM1370 WGCL Saturday, 05 March, at 12:05 pm. It repeats on Sunday, 06 March, at 10:30 am. An excerpt will be broadcast during the noon… Read more »


New marketing services and name for Cairril.com Design

In response to the growing demand for its marketing services, Cairril.com Design has expanded its offerings. New services include positioning, business naming, and marketing plans for small and medium-size businesses. To reflect its expansion, the firm has changed its name to Cairril.com Design & Marketing, Inc. “Our clients tend to be sophisticated businesses that value the integration of design and marketing,” said Cairril Mills, principal. “Our package of services meets the increasing demand for marketing that’s results-driven.” The first client for the expanded business is Bloomington law firm Andrews, Harrell, Mann, Carmin, & Parker, PC. Cairril.com has also launched a new website at www.cairril.com, which offers free resources on branding,… Read more »


Cairril.com Design Wins National Design Award

Cairril.com Design has received an American Graphic Design Award for the logo it created for Detour Theatre Company, a Bloomington-based performance troupe. The logo was created collaboratively by designer Jim Johnson and owner/designer Cairril Mills. The award recognizes excellence in design as part of a national competition sponsored by Graphic Design USA magazine. The logo was selected from among 10,000 submissions. “I’m thrilled to have our work recognized,” said Mills. “I’m also excited that our client will receive greater visibility as well.” The award-winning logo will be included in a magazine-format design annual in December, and a subsequent hardcover edition published in 2005. Cairril.com Design is a strategic design and… Read more »


Cairril.com Design Receives Double Dot Award

Cairril.com Design has been awarded the re:invention Double Dot Award, which recognizes graphic design firms that demonstrate innovative strategic thinking in addition to creative excellence in order to achieve client success. re:invention, a Chicago-based brand and image consulting company, announces the awards monthly, based on inventive design and strategic excellence. The award is viewed as a seal of approval by small- to mid-sized business clients. “Only strategically sound graphic design agencies are rewarded with the Double Dot seal of approval,” said Kirsten Osolind, re:invention founder and principal consultant. “We sort through agency portfolios each month to handpick those agencies we deem exceptional. Cairril.com Design demonstrated that excellence and is recognized… Read more »


Cairril.com Design Wins National Design Award

Cairril.com Design has received an American Graphic Design Award for the logo it created for Parke, Williams, Ltd., a Bloomington-based executive search and human resource consulting firm. The award recognizes excellence in design as part of a national competition sponsored by Graphic Design USA magazine. The logo was selected from among 11,000 submissions. “I’m thrilled to have our work recognized,” said Cairril Mills, owner and designer. “I’m also excited that our client will receive greater visibility as well.” The award-winning logo will be included in a magazine-format design annual in December, and a subsequent hardcover edition published in 2004. Cairril.com Design is a strategic visual communications firm specializing in graphic… Read more »


Cairril.com Design Presents “Web Smarts: Driving Traffic to Your Site” Seminar

Cairril.com Design and the South Central Indiana Regional Small Business Development Center present “Web Smarts: Driving Traffic to Your Site,” an in-depth seminar on maximizing targeted traffic to Web sites, on Thursday, February 27th, from 3:00 to 4:30 pm at The STAR Center in Bloomington. The seminar will explore key tips to improve search engine ranking; how to use HTML newsletters and e-zines to build brand loyalty; how to start or join an affiliate program to boost revenue; how to assess the value of on-line ads for your business; how to develop a linking strategy with other sites to increase traffic; and leveraging off-line advertising to attract visitors to your… Read more »


Cairril.com Design Receives “Extra Step” Award

Cairril Mills of Cairril.com Design was the November recipient of the Greater Bloomington Chamber of Commerce “Extra Step” award. The award recognizes outstanding volunteer effort on behalf of the Chamber and was given in recognition of Mills’ efforts in helping organize TechExpo 2002. Cairril.com Design is a strategic visual communications firm specializing in graphic design and Web design for small and medium sized businesses.


Cairril.com Design Presents “Web Smarts: Search Engine Strategies” Seminar

Cairril.com Design and the Bloomington Small Business Development Center present “Web Smarts: Search Engine Strategies,” an in-depth seminar on achieving the best rankings for your Website, on Thursday, August 8th, from 3:00 to 4:30 pm at The STAR Center in Bloomington. The seminar will explore how to get the best rankings in top search engines, directories, and portals; the meanings and uses of pay-per-placement, pay-per-click, and hyperlinks; how to select, utilize, and bid on keywords for maximum results; how to track your search engine ranking performance; when you don’t need to worry about your site’s ranking; and how and when to hire search engine optimization professionals. The seminar is geared… Read more »


Cairril.com Design Presents “Web Smarts: Getting the Most from Your Site” Seminar

Cairril.com Design and the Bloomington Small Business Development Center present “Web Smarts,” an interactive seminar on developing an effective Internet presence, on Thursday, May 2nd, from 3:00 to 4:30 pm at The STAR Center in Bloomington. The seminar will explore how the Web differs from traditional advertising media; how to use your site to attract visitors, cut costs, enhance services, and achieve performance goals; how to hire Web designers and developers; and how to estimate Web development costs. The seminar is geared toward businesses, organizations, academic departments, and anyone thinking seriously about a professional Website. “We’ll also cover strategies for people who have an existing site,” said Cairril Mills, owner… Read more »