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Articles and Press Releases

Sign up for Cairril.com marketing workshop

Bloomington, Ind.—In cooperation with the Greater Bloomington Chamber of Commerce, Cairril.com is presenting Get Feedback: Better Marketing Materials, two workshops designed to immediately improve your marketing materials. Participants should bring their marketing materials to this hands-on workshop to learn how to improve their message, materials, and focus. Led by Cairril Mills, principal of Cairril.com Design & Marketing, the sessions focus on immediate business needs. Mills will analyze elevator pitches, discuss target markets, and provide on-the-spot recommendations for marketing materials. March 19 or April 15 11:30am-1pm Chamber of Commerce 400 W. 7th Street Free to Chamber members! $25 for non-members Seating is limited. Contact Pegi Flahault at the Chamber to reserve… Read more »


Cairril.com Design & Marketing Lead Firm on New IEDC Web Site

Bloomington, Ind.—The Indiana Economic Development Corporation’s newest web site for entrepreneurs was branded and developed by Bloomington-based Cairril.com Design & Marketing. IndianaBizCafe.com matches Indiana entrepreneurs, small business owners, investors, and industry experts with unique business opportunities and each other. Site members can automatically match their business interests by searching the site database using keywords. They can follow up by contacting other site members or by following directions included in government procurement guidelines or grant matches. The site is aimed primarily at life science and high-tech firms, but any business professional may join. The service is free. Cairril.com developed the Indiana BizCafé brand, name, and web site. The firm also acted… Read more »


Cairril.com Wins National Design Award; Celebrates Seventh Anniversary

Bloomington, Ind.—Cairril.com Design & Marketing has won an American Graphic Design Award for recent work. Cairril.com’s winning piece was Hope Begins, a print/Web piece created for the firm’s monthly contest. Readers of Cairril.com’s e-newsletter Sparks submit quotes; each month a winning quote is featured as a custom, one-of-a-kind art print. American Graphic Design Awards have recognized excellence in design for over 30 years. Selected from more than 10,000 entries, winning work represents the best of design studios and ad agencies, large and small, from across the nation. Hope Begins will be featured in the Graphic Design USA Design Annual, a 300-page special edition magazine circulated to more than 100,000 creative… Read more »


Cairril.com’s Design for Monroe Bank Website Wins Prestigious Maxi Award—Again

Monroe Bank recently received its second Maxi Award from the Indiana Bankers Association (IBA) for its website designed by Cairril.com Design & Marketing. Maxi Indiana Bankers Association Marketing Excellence AwardFor 28 years, the IBA has recognized marketing and advertising excellence through the Maxi Awards. It is considered a high honor to receive a Maxi due to the intense nature of the competition, which covers marketing and advertising materials from websites to ads to annual reports. Monroe Bank swept 3 awards for banks with over $500 million in assets, more than any other institution in the category. Besides the website, Monroe Bank won Maxi Awards for point of purchase and print… Read more »


Mills featured on Women’s Leadership Development Panel

Bloomington, Ind.—Cairril Mills, principal of Cairril.com Design & Marketing, Inc., was a featured speaker at the City of Bloomington’s Commission on the Status of Women’s event “Having Power in Your Community.” Mills joined Patricia Coleman of the Indiana Holistic Health Network, Sheryl Woodhouse-Keese of Twisted Limb Paperworks, and Indiana University student activist Kimberly Shrak for a panel discussion on Community Activism/Women in the Arts. The panel discussed how entrepreneurship in an arts-related business leads to empowerment and self-sufficiency for women. They also related stories of how their activities in the arts made positive contributions to the community. Cairril.com Design & Marketing specializes in brand-building for small and medium-size businesses. Based… Read more »


Cairril.com featured in Entrepreneur Story book

Bloomington, Ind.—Cairril.com is one of 70 businesses profiled in the new e-book, The Entrepreneur Story. The brainchild of Carolynn Duncan, the book’s goal was to be a collection of stories from 100 entrepreneurs, published with a $100 budget within 30 days. Seventy entrepreneurs, 35 states, 5 continents, 10 months, & $49 later, The Entrepreneur Story is that book. A crash course in the realities of being an entrepreneur, The Entrepreneur Story helps you cross the divide from just having a great idea to starting a profitable business. The book includes stories from more than 70 current business owners; seven brainstorming worksheets; relevant information on business plans, funding, and more; and… Read more »


Register now for free Cairril.com seminar, “Integrated Ad Campaigns That Work for Web,” 05 Sparks March

Bloomington, Ind.—Cairril Mills, principal of Cairril.com Design & Marketing, will present “Integrated Ad Campaigns That Work for Web” at Internetworking on Wed, 05 March, at 8:30am. The meeting is in the IU Research Park (north end of Showers Building at 501 N Morton) in suite 100B. There is no charge for new visitors. Register now! Learn specific steps for creating effective campaigns to drive traffic to your site and convert browsers into buyers. Make the most of your marketing budget, no matter what its size, by learning how to: • Choose your campaign focus • Select the right marketing channels • Develop creative for print-Web crossover • Integrate print, broadcast,… Read more »


Cairril.com’s Smallwood Plaza design wins Prodigy award

Bloomington, Ind.—Cairril.com Design & Marketing has announced that its design of the Smallwood Plaza website won the Prodigy Best Community Website award from the Indiana Apartment Association in November. The Indiana Apartment Association is a statewide trade organization representing over 200,000 members in Indiana. Its annual meeting and trade show is the largest of its kind in the Midwest with more than 1,500 attendees. The Smallwood site received the Best Community Website award for Buckingham Management, LLC, Smallwood’s management team. Since 1991, the Prodigy Awards have recognized the “best of the best” in products, services, and marketing of multi-family housing. In addition to the trophy presented to winners during the… Read more »


Mills attends conference exploring user experience

Cairril.com principal Cairril Mills recently attended Designing for User Experience (DUX), an international conference on the role of design shaping users’ experiences. Sponsored by the American Institute for Graphic Arts (AIGA) and the Association for Computing Machinery’s (ACM) SIGGRAPH and SIGCHI, the conference is the premiere global forum dedicated to the exchange of radical new user experience strategies; presentation and discussion of new design methods; and access to research and design practitioners with a visionary perspective on the future of the profession. The theme of DUX07 was “Changing Roles and Shifting Landscapes of Design.” Presentations explored how designers inspire and enable people’s ability to contribute, create, personalize, and share experiences,… Read more »


Mills featured speaker at Indiana University, SEED Corp.

Cairril.com principal Cairril Mills was recently a featured speaker at two area business events. For Indiana University’s award-winning Networking Nights for successful entrepreneurs, Mills joined panelists David Hosei of International Web Properties; Brandon Powell of Near Field Interactive; Chris Walls of 39 Degrees North; and Jason Moldoff of Straight2YourDoor.com. Sponsored by the Career Development Center and Student Alumni Association, the event gave students a chance to learn different approaches to creating a successful business. Mills also was the featured speaker at the SEED Corp. Small Business Planning Course, where she taught Marketing 101 for Small Businesses. In addition to the prepared materials, she fielded a wide range of questions from… Read more »


Cairril.com Wins Four National Design Awards; Celebrates Sixth Anniversary

Cairril.com Design & Marketing has won four American Graphic Design Awards for projects spanning print and web development. American Graphic Design Awards have recognized excellence in design for over 30 years. Selected from over 11,000 entries, winning work represents the best of design studios and ad agencies, large and small, from across the nation. Cairril.com’s winning pieces were: Logo for Indiana University’s Collins Living-Learning Center; Poster for Fashion+Function+Art, an event sponsored by Optiks to benefit the Buskirk-Chumley Theater; Website for internationally known artist Jennifer Garant; and Bohemian Rhapsody Greeting Card for Sequel Designs, an art licensing business. The winning entries will be featured in Graphic Design USA’s Design Annual, a… Read more »


Cairril.com’s Design for Monroe Bank Website Wins Prestigious Maxi Award

Monroe Bank recently received a prestigious Maxi Award from the Indiana Bankers Association (IBA) for its website designed by Cairril.com Design & Marketing. For 27 years, the IBA has recognized marketing and advertising excellence through the Maxi Awards. The awards are coordinated by the IBA in cooperation with the Indiana Chapter of the American Bankers Association Marketing Network. It is considered a high honor to receive a Maxi due to the intense nature of the competition, which covers marketing and advertising materials from websites to ads to annual reports. “We’re delighted that our design helped Monroe Bank achieve this distinguished industry recognition,” said Cairril Mills, principal of Cairril.com. “They’ve taken… Read more »


Mills featured speaker at Indiana University, SEED Corp.

Cairril.com principal Cairril Mills was recently a featured speaker at two area business events. Mills was the guest speaker for the Indiana University Young Entrepreneurs Association in early April. She fielded questions on marketing, how education relates to real-world experience, and gave pointers on how to work for other people as well as how to work for oneself. “We all had fun, found it refreshing, and definitely gained applicable value from it (had great reviews),” said Michael Yang, president of the association. “It left us more inspired and motivated—which was one of the main goals for this event.” Mills also was the featured speaker at the SEED Corp. Small Business… Read more »


Mills Appointed to Indiana University School of Library and Information Science (SLIS) Master of Information Science Advisory Board

Bloomington, Ind—Cairril Mills, principal of Cairril.com Design & Marketing, has been appointed to the Indiana University School of Library and Information Science (SLIS) Master of Information Science Advisory Board in Bloomington, Indiana. Unlike many schools, the SLIS program offers master’s degrees in both library science and information science, in addition to an array of joint degree programs. Students can study digital libraries, information design, web development, and archives and digital preservation. It was recently ranked #1 in the nation in terms of faculty and program productivity for the second successive time. “We wanted feedback about our program from people who would understand the work that our graduates do, would value… Read more »


Mills Featured Branding Expert in Business Network

Bloomington, Ind—Cairril Mills, principal of Cairril.com Design & Marketing, was featured as a branding expert in this month’s issue of Business Network, the Greater Bloomington Chamber of Commerce’s newsmagazine. The front-page story Branding Defines Your Business in Customers’ Eyes also featured Mike Hawkins and Chuck Lanphear, creative director and vice-president/media director at Finelight, respectively. “Our goal was to introduce the concept of branding in a way that small and medium-size businesses can easily understand,” said Mills. “Too much of what’s written on branding focuses on the needs, tactics, and huge budgets of large corporations. We wanted to take core branding practices and translate them for entrepreneurs’ needs.” The article discussed… Read more »


Cairril.com’s Re-Design of Monroe Bank Website Featured in Community Banker

Community Banker, a financial trade publication, featured the re-design of the Monroe Bank website by Cairril.com Design & Marketing in its December 2006 issue. The article, entitled “Re-Design Time,” profiled community banks around the U.S. who had re-designed their websites in recognition of their sites’ importance to their overall brand health and profitability. Monroe Bank’s re-designed site was featured for its ease of use, its performance in search engines, the amount and quality of its content, and the emotional impact of its photography and design. Other banks profiled include Newburyport Five Cents Savings Bank of Massachusetts, First Hope Bank of New Jersey, and Peoples Bank of Connecticut. “We’re delighted that… Read more »


Mills featured at IU Networking Nights

Cairril.com principal Cairril Mills was recently a featured speaker on a panel of successful entrepreneurs at Indiana University’s Networking Nights. Sponsored by the Career Development Center and Student Alumni Association, last year’s series (in which Mills was also featured) won the Outstanding Program by District V of the Association for Student Advancement Programs. Mills joined panelists Jo Throckmorton of Blue Ace Media, Vicki Temple Davison of Bloomington Hardware, Pat Bailey of social butterfly, and Nancy Hiller of Nancy Hiller Design. After a brief discussion, panelists retired to the refreshment room for an hour of direct networking with interested students. Topics included education (both formal and informal) required to be successful… Read more »


Cairril.com Wins National Design Award; Celebrates Fifth Anniversary

Cairril.com Design & Marketing has received an American Graphic Design Award for Creative Sparks, a humorous promotional piece showcasing the firm’s creative process, copywriting, and print design capabilities. American Graphic Design Awards recognize excellence in design as part of a national competition sponsored by Graphic Design USA magazine. The winning work was selected from among 10,000 submissions. Creative Sparks was created by principal Cairril Mills, edited by Cathy Moore, and printed by Spectrum Press, all Bloomington-area talents. The award-winning design will be included in a magazine-format design annual in December. Businesses may request a free sample of Creative Sparks by submitting a contact name and address at www.cairril.com/contact.html. In addition,… Read more »


Cairril.com Nominated for Fuse Business Innovation Award

Cairril.com Design & Marketing has been nominated for a 2006 Fuse Business Innovation Award in the Micrenterprise of the Year category. The Fuse awards recognize innovative small businesses who are “Brands to Watch.” They are sponsored by inVenture, Bloomington’s technology and life sciences business incubator. The Microenterprise of the Year category is for businesses with 5 or fewer employees. The owner “best represents the characteristics of a successful entrepreneur, including creativity, initiative, and vision.” The business exhibits sound management and stable growth. Nominees will be evaluated by an independent panel. Award winners will be recognized at the Fuse Business Innovation Awards Luncheon in October. Cairril.com Design & Marketing is a… Read more »


Mills Featured Speaker at Area Classes

Cairril Mills, principal of Cairril.com Design & Marketing, was the featured speaker at a number of recent events. Mills taught “Basic Marketing Principles for Small Businesses” for SEED Corp.’s Small Business Planning Course, offered in partnership with the Small Business Development Center. The class introduces start-up and existing businesses to basic marketing principles. Participants then share real-world examples to put the principles into action. Mills spoke on branding and utilizing the Internet to connect with customers at “The Business of Art,” an Indiana University Continuing Studies Course taught by local artist Ned Shaw. She fielded questions on site content, copyright protections, search engine rankings, and how to define one’s target… Read more »