Articles and Press Releases Archives - Cairril.com

Articles and Press Releases

Cairril.com Wins American Graphic Design Award

Bloomington, Ind.—Cairril.com Design & Marketing has won an American Graphic Design Award for recent work. The winning piece is a brochure for Lotus announcing its plans for expansion. American Graphic Design Awards have recognized excellence in design for over 40 years. Selected from more than 10,000 entries, winning work represents the best of design studios and ad agencies, large and small, from across the nation. The winning piece will be featured in the Graphic Design USA Design Annual, a 250-page special edition magazine circulated to more than 100,000 creative and marketing professionals, schools, and organizations. They will also be featured on the Graphic Design USA website, digital annual, and iPad… Read more »


Cairril.com launches new services, website

Bloomington, Ind.—Cairril.com has unrolled two new services and revamped its core business to boost clients’ efficiency and profitability. Cairril.com Design & Marketing is refocused on branding, graphic design, and web development. Cairril.com Project Management shepherds projects for software, architecture, customer service, and other firms using waterfall or agile processes. Cairril.com Business Consulting, a partnership with consultant Gretchen Knapp, helps organizations overcome communication breakdowns and turf wars through streamlined processes and maximize the efficiency of data storage and retrieval through intranets, wikis, and software.  Contact Cairril Mills, principal, for more information.


Cairril.com Wins Two American Graphic Design Awards

Bloomington, Ind.—Cairril.com Design & Marketing has won two American Graphic Design Awards for recent work. The winning pieces are a website for Bloomington-based WS Property Group and a logo for Alaska-based Reinventing Schools. American Graphic Design Awards have recognized excellence in design for over 40 years. Selected from more than 10,000 entries, winning work represents the best of design studios and ad agencies, large and small, from across the nation. The winning pieces will be featured in the Graphic Design USA Design Annual, a 250-page special edition magazine circulated to more than 100,000 creative and marketing professionals, schools, and organizations. They will also be featured on the Graphic Design USA… Read more »


Our response to the so-called “Religious Freedom Restoration Act”

Bloomington, Ind.—We are very concerned about the passage of SB101, Indiana’s so-called “Religious Freedom Restoration Act.” This bill is not about religious freedom; as was made clear in the Statehouse debate, it’s about a narrow segment of Christians invoking their religious beliefs to deny services to people they choose to discriminate against, particularly those of the LGBTQ community. We find this act extremely disturbing and reject its implications. RFRA is bad for the state, which is already perceived by the broader nation as somewhat backward. We experience this when interacting with prospective clients as well as subcontractors. The backlash from across the nation in response to this bill is a… Read more »


Cairril.com Wins Three American Graphic Design Awards

Bloomington, Ind.—Cairril.com Design & Marketing has won three American Graphic Design Awards for recent work. The winning pieces are the CD design for Kaia’s “Freedom Land” album, an ad for Optiks in Bloom Magazine, and a self-promotional piece. American Graphic Design Awards have recognized excellence in design for over 40 years. Selected from more than 10,000 entries, winning work represents the best of design studios and ad agencies, large and small, from across the nation. The winning pieces will be featured in the Graphic Design USA Design Annual, a 250-page special edition magazine circulated to more than 100,000 creative and marketing professionals, schools, and organizations. They will also be featured… Read more »


Why You Need a Mobile Website

You already have a website. But did you know that your website is virtually unusable on a smartphone? It’s true! Try going to your website using your smartphone and you’ll see a very small version of your site. To navigate it, much less read it, you have to zoom in and scroll all over the place. Imagine the short patience of your customers, and you can foresee the problem. What is a mobile website? A mobile site is one that is specifically designed for use on smartphones. It simplifies the content from your desktop site and formats it for the small screen size of a smartphone. When a smartphone user… Read more »


Cairril.com Wins American Graphic Design Award

Bloomington, Ind.—Cairril.com Design & Marketing has won an American Graphic Design Award for its 2012 Lotus World Music & Arts Festival identity. Principal Cairril Mills designed and art directed the piece, while Indian fashion designer Harpreet Gill made the illustration. American Graphic Design Awards have recognized excellence in design for over 40 years. Selected from more than 8,000 entries, winning work represents the best of design studios and ad agencies, large and small, from across the nation. The winning piece will be featured in the Graphic Design USA Design Annual, a 300-page special edition magazine circulated to more than 100,000 creative and marketing professionals, schools, and organizations. It will also… Read more »


Cairril Mills to present “Mobile Web: The Time is Now”

Bloomington, Ind.—Cairril Mills of Cairril.com Design & Marketing will present “Mobile Web: The Time is Now,” on Tuesday, June 25th, from 11:30 to 1:00 at the Ivy Tech Gayle and Bill Cook Center for Entrepreneurship at Liberty Crossing, Room M102. Fee is $10 and includes lunch. The workshop is aimed at businesses interested in gaining market share by adapting their websites to the exploding market of mobile devices. What you’ll learn: Overview of mobile web and how it shapes your customers’ experience Why you need mobile now Apps vs. smartphone sites vs. responsive web design Smart design of mobile sites How to plan your mobile site We will have plenty… Read more »


Cairril Mills to present “Lunch & Learn: Mobile Web”

Bloomington, Ind.—Cairril Mills, principal of Cairril.com, will present a special “Lunch & Learn: Mobile Web” session at the Greater Bloomington Chamber of Commerce on Tuesday, February 19th from 11:30am to 1pm. The event is free and open only to Chamber members. Lunch is provided by Pizza X. The workshop will take place in the Johnson Creamery conference room at 400 West 7th Street, Suite 108. What you’ll learn: Overview of mobile web and how it shapes your customers’ experience Why you need mobile now Apps vs. sites vs. responsive web design Smart design of mobile sites How to plan your mobile site We will have plenty of examples and time… Read more »


Cairril.com Wins Three American Graphic Design Awards

Bloomington, Ind.—Cairril.com Design & Marketing has won three American Graphic Design Awards for recent work. Cairril.com’s winning pieces were the website for CS Property Management, an advertisement for Pomegranate, and a self-promotional piece. American Graphic Design Awards have recognized excellence in design for over 40 years. Selected from more than 8,000 entries, winning work represents the best of design studios and ad agencies, large and small, from across the nation. The winning pieces will be featured in the Graphic Design USA Design Annual, a 300-page special edition magazine circulated to more than 100,000 creative and marketing professionals, schools, and organizations. They will also be featured on the Graphic Design USA… Read more »


Cairril.com Designs Lotus Festival Artwork

Bloomington, Ind.—Cairril.com Design & Marketing has designed the artwork for the Lotus World Music and Arts Festival T-shirt. The mission of the Lotus Education & Arts Foundation is to create opportunities to experience, celebrate, and explore the diversity of the world’s cultures through music and the arts. The annual festival, held in Bloomington in the fall, attracts tens of thousands of visitors and is the second-largest world music festival in the U.S. “For our design of the Lotus T-shirt, I wanted to capture what I see as the essence of Lotus: Music, dancing, nighttime, color, activity, community, and fun,” says Cairril.com principal Cairril Mills. Cairril worked with Indian illustrator and… Read more »


Beyond e-Newsletters: Web 2.0

If you already have an email newsletter but are looking for something more, the Web has evolved! While most business owners in Bloomington have never heard of Web 2.0, it’s here, evolving, and leaving some businesses behind. Web 2.0 is the long-promised vision where web users close the content loop. Instead of just passive acceptors of information, they create and publish it. They also receive it in new ways: faster, stripped-down, and smarter. Here are five Web 2.0 technologies that can supplement websites and emails: Wikis: A type of site that allows users to easily add, remove or edit content. Eases collaborative authoring. Best-known example is Wikipedia but you can… Read more »


E-newsletters: Building Business, Building Brands, Part III

Your e-newsletter is a brand touchpoint. That means each step of the process can be used not just to market effectively, but to build customer loyalty and trust. Devote one page on your site exclusively to describing your e-zine. Make this a compelling pitch! People are overloaded with information, so you need to offer something of very high value to motivate them to sign up. Tell them what kind of content to expect (this should be exactly the kind of content they deeply desire and can’t get anywhere else). Tell them how frequently you publish. Tell them how you protect their privacy (link to an easy-to-understand privacy policy) and assure… Read more »


E-newsletters: Building Business, Building Brands, Part II

Building Your E-mail List There are endless possibilities for building your e-mail list. The first and most obvious is to start with the people you already do business with: ask for their e-mail address. Another “must” is to include an e-zine sign-up option on every page of your website. Other options are to collect e-mail addresses when doing public speaking or when your customer is conducting an online transaction. Send postcards to present and past customers. Include mention of your e-zine in all your print materials, including your business card. Forward a copy of your latest issue to influential publishers (whether print- or web-based)—but only do this if you’ve established… Read more »


E-newsletters: Building Business, Building Brands, Part I

Why have an e-mail newsletter? You’ve invested in your brand, both offline and online. You’ve created a website. You do some print advertising here and there. Why publish an e-mail newsletter, too? E-newsletters or e-zines (pronounced ee-zeens) are a great way to build trust. On average, it takes seven impressions (exposures to your brand) for people to take the plunge and purchase your product or service. How do you ensure that exposure keeps happening? Publish an e-zine to smooth the way. E-zines connect you with people who’ve expressed a positive interest in your product or service. In other words, these are warm leads or recent customers. Don’t lose them through… Read more »


How to Choose a Web Designer

Many clients have difficulty choosing a web designer, simply because they aren’t sure what to look for. Here are some things to consider when choosing a professional web designer (and here are some questions to ask): A strong portfolio. The sites should be memorable as well as appropriate for each project. For instance, a site directed at senior citizens should not include very small type. A strong sense of marketing. The web is filled with “cool sites.” That’s often not enough to reach a business goal. Your designer should be able to clearly articulate the goal of each site and how it reached its audience. Good design communicates and motivates;… Read more »


How-To Choose a Graphic Designer

Many clients have difficulty choosing a graphic designer, simply because they aren’t sure what to look for. Here are some things to consider when choosing a professional graphic designer: A strong portfolio. The imagery should be memorable as well as appropriate for each project. For instance, an ad directed at senior citizens should not include very small type. A strong sense of marketing. Pretty images are a dime a dozen. The designer should be able to clearly articulate the goal of each piece and how it reached its audience. Good design communicates and motivates; it does not merely decorate. Designers should be able to tell you how their work translated… Read more »


Visual Communication

When we communicate, we use both verbal and visual communication. Verbal communication is what can be read or heard. Visual communication is what can be seen. For instance, the samples below all use the same word: “bank.” But just by changing the typeface, we dramatically change what is being communicated about the bank: Hardly appropriate for a financial institution, this face might be better suited for a child’s piggy bank. This typeface is sturdy, reliable, and speaks of our hip, digital age. This face might indicate an on-line bank, where the intended audience is web-savvy, busy professionals. A traditional face, harking back to the original Roman forms of the Western… Read more »


What People Hate About Websites

A growing body of research shows that web users’ expectations are becoming increasingly sophisticated. Their number one concern is to find information quickly and easily. Too many companies load their sites with eye-catching yet irritating gimmicks that annoy the viewer, get in the way of information retrieval, and ultimately hurt the brand. Among web users’ most hated techniques are pop-up ads (93% of people find them annoying or extremely annoying), registration log-in pages, and Flash animation. What do these three things have in common? They all get in the way of accessing information. When potential customers come to your site, they have an objective in mind. If your site obstructs… Read more »


Are All Marketers Liars?

In his book, All Marketers are Liars, Seth Godin contends that consumers prefer fantasy to the truth, and that consequently marketers should “live the lie, fully and completely.” Stopping short of endorsing marketing methods which might kill people, Godin says that marketers should “give people what they want,” regardless of its relation to reality. Many of Godin’s tactical points are accurate, such as that people respond to storytelling better than they do to a dry recitation of features and benfits, or that people are better able to hear a story if it fits in with what they already know. But are all marketers liars? And should storytelling have no connection… Read more »