Bloomington, Ind.—Cairril Mills, principal of Cairril.com Design & Marketing, Inc., was featured in this month’s issue of BizNet, the newsletter of the Greater Bloomington Chamber of Commerce. Mills was interviewed regarding Cairril.com’s social media efforts.
Mills notes that all social media platforms are used by the brand to keep things “light as well as smart.” Cairril.com uses Facebook, for instance, to post “short, fun creative sparks to people…. We want to respect them by giving a really high signal-to-noise ratio.”
Mills also notes that companies, especially small businesses, need to start participating in social media if they aren’t already. “Small businesses have the opportunity to get on a similar playing field with larger companies.”
Cairril.com Design & Marketing, Inc. is a WBE-certified firm. Based in Bloomington, it provides brand-building services to a nationwide client base and has won numerous awards for design, strategy, and community involvement.