Cairril Mills featured in BizNet -

Cairril Mills featured in BizNet

Bloomington, Ind.—Cairril Mills, principal of Design & Marketing, Inc., was featured in this month’s issue of BizNet, the newsletter of the Greater Bloomington Chamber of Commerce. Mills was interviewed regarding’s social media efforts. has published an email newsletter, Sparks, for nearly ten years. In addition, the business has a Facebook presence and Mills is an active participant on LinkedIn.

Mills notes that all social media platforms are used by the brand to keep things “light as well as smart.” uses Facebook, for instance, to post “short, fun creative sparks to people…. We want to respect them by giving a really high signal-to-noise ratio.”

Mills also notes that companies, especially small businesses, need to start participating in social media if they aren’t already. “Small businesses have the opportunity to get on a similar playing field with larger companies.” Design & Marketing, Inc. is a WBE-certified firm. Based in Bloomington, it provides brand-building services to a nationwide client base and has won numerous awards for design, strategy, and community involvement.