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NEXTWAVE Management Group wanted their site for Smallwood Plaza, a hip urban apartment community, to reflect their “in your face” brand.

Our redesign brought the site in line with Smallwood’s clean and bold advertising — while meeting the requirements of the Equal Housing Opportunity Act. We also greatly simplified site layout and navigation.

Since many site visitors want to check out floorplans, we created eye-catching icons on the home page that link to each plan. We cut the home page copy by more than half, focusing on keyword-rich phrases that address visitors' needs and help boost search engine performance.

We created a back-end interface as well so NEXTWAVE staff can keep the site current. We added online rent payments, applications, and other forms to improve productivity and cater to Smallwood’s tech-savvy market.

The redesigned site is easier to use, communicates the Smallwood brand more powerfully, performs better in search engines, and lets NEXTWAVE to operate more efficiently.

Prodigy logoIn 2007 the Smallwood Plaza site was awarded the Prodigy Best Community Website by the Indiana Apartment Association.

View the live site

and the client sez...
I enjoyed Cairril’s energy, wit, and professionalism. She gave us several design options and good ideas and kept us on track, reminding us of what we needed to do. Our tenants use the site all the time, and it has helped our word-of-mouth marketing—students tell friends to go to our site, because all the information they need is there. I would absolutely recommend Cairril.
Paul Smith, NEXTWAVE Management Group, Bloomington IN Design & Marketing. Smart Work. Great Results.