NEXTWAVE Management Group wanted their site for Smallwood Plaza,
a hip urban apartment community, to reflect their “in your
Our redesign brought the site in line with Smallwood’s clean
and bold advertising — while meeting the requirements of the
Equal Housing Opportunity Act. We also greatly simplified site layout
Since many site visitors want to check out floorplans, we created
eye-catching icons on the home page that link to each plan. We cut
the home page copy by more than half, focusing on keyword-rich phrases
that address visitors' needs and help boost search engine performance.
We created a back-end interface as well so NEXTWAVE staff can keep
the site current. We added online rent payments, applications, and
other forms to improve productivity and cater to Smallwood’s
The redesigned site is easier to use, communicates the Smallwood
brand more powerfully, performs better in search engines, and lets
NEXTWAVE to operate more efficiently.
In 2007 the Smallwood Plaza site was awarded the Prodigy Best Community Website by the Indiana Apartment Association.
the live site
I enjoyed Cairril’s energy, wit, and professionalism. She
gave us several design options and good ideas and kept us on track,
reminding us of what we needed to do. Our tenants use the site all
the time, and it has helped our word-of-mouth marketing—students
tell friends to go to our site, because all the information they
need is there. I would absolutely recommend Cairril.
Paul Smith, NEXTWAVE Management Group, Bloomington IN