Bloomington, Ind.—Cairril.com recently completed an extensive redesign of the Big Red Liquors website.
A Bloomington institution for many years, Big Red Liquors (BRL) also has locations in Bedford, Terre Haute, and Martinsville. Their old website did not reflect the BRL brand of a highly knowledgeable staff and a wide selection of wines, beer, and spirits. It was a “brochureware” site with only the most basic functionality.
BRL came to Cairril.com to upgrade their web presence to bring it more in line with their brand and to add a wide variety of dynamic features. Working with their team, Cairril.com placed the design focus squarely on wine, with a more sophisticated look and feel. They also created a series of ads for the site that reinforced the more sophisticated look.
Cairril.com started from the ground up on functionality, beginning with the ability to update products easily and designate which ones will appear on the home page. They also created functions such as an easily managed events calendar, e-newsletter sign-up, content creation/editing areas, online employee applications, locations and specialties, and more.
The result is a robust site with great brand appeal that’s easy to update. The project was brought in on-time and under budget. BRL is very happy with the site and has received a good deal of positive feedback. They are also receiving over double the hits on the new site versus the old one and the number of employee applications has tripled—over 200 in July.
Old home page:
Cairril.com Design & Marketing provides brand-building services to a nationwide client base and has garnered numerous awards for design, strategy, and community involvement.