Sparks August 2013 -

Sparks August 2013

In the News

Gmail’s new tab system
Gmail has introduced a new way of organizing emails. Rather than one inbox, there are now several tabs named Primary, Social, Promotions, Updates and Forums. Sparks will likely be delivered into the Promotions tab. This means you aren’t likely to see it without extra action.

To make sure you receive Sparks in your Primary box, click on the Promotions tab. Drag the Sparks email over onto the Primary tab and drop it in. When asked, confirm you want Sparks to appear in Primary.

If you prefer not to use the tab system, click on the Settings gear image at the upper right corner of your inbox and select Settings. Click the Inbox tab and uncheck ALL of the categories except Primary. Save your changes.

If you send marketing-related emails, they are likely being sent to the Promotions tab. Share these instructions with your customers to ensure that your mail gets through.
More info

Mobile users spend 2 hours a day on devices
Driven by a surge in multitasking and the widening ownership of tablets and smartphones, U.S. adults are expected to spend 2 hours, 21 minutes a day this year on their mobile devices doing things besides making calls. That’s the equivalent of about one in every 10 minutes.

This marks the first time that mobile-device usage will surpass the time devoted to Internet browsing on laptop and desktop computers.

Since the Apple iPad came out in 2010, the amount of time people spend with their phones or tablets has risen about two hours, or nearly 500%. And the 2013 estimate is about 50 minutes higher than the same measure from last year.

Is your website optimized for mobile yet? If not, you’re leaving money on the table. Contact us to catch up with the curve!

What you’ve missed on Facebook
Here are some of our recent Facebook posts. “Like” us to get in on the goodness.

  • 8 subliminal messages in famous logos
  • Join us and become a Lotus Festival sponsor!
  • “Dynamo” levitates, Pepsi goes viral
  • 12 great ad campaigns
  • Compilation of 80 videos on the subject of bullying—another viral favorite
  • How to lead a creative life




This month’s winner: Drema Baker!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.

Client Spotlight

Home Bank
In our November 2012 issue, we shared the story of our re-branding of Home Bank, located in Martinsville, IN. The result was a very successful website redesign that had a positive impact throughout Home Bank’s marketing efforts.

In response to the rising tide of mobile device usage, Home Bank decided to get ahead of the curve and create a smartphone-compatible site.

As we’ve detailed in many issues of Sparks, mobile users want very targeted information delivered right to their very agile thumbs. Designing for mobile doesn’t mean just shrinking down the home page of your desktop site. It means pin-pointing your customers’ needs.

We focused the mobile site on the key areas customers would be interested in on their phone: Log In, Contact/Find Us, Rates, and Mobile Banking Options. If users are interested in more text-heavy pages, they can click on our link to the full site to access any page. But mobile is targeted to those areas users want fast.

Compare the desktop and mobile versions by going to on your desktop machine and your smartphone!