Sparks August 2010 -

Sparks August 2010

In the News

How deep links help your site
Some business disdain the traffic they generate through deep links on their website. Deep links are those pages that aren’t the home page or major navigation pages. But deep links can bring you benefits:

  • Better search engine rankings: Search engines love good content, and the deeper your page, often the deeper your content!
  • More inbound links: People who like a single article on your site can link to it directly. Search engines like that. So not only do you get the traffic from the person who linked to you, you rank higher in search engines because of the inbound link.
  • Greater control over keywords: You can optimize content on deep pages to reach specific market niches. You don’t (and can’t) reach every person in your target market through just your home page; deep links allow you to tailor content and keywords to reach more people.
  • More front doors: Most people think of their website as having a single front door: Their homepage. But every page on your site is a potential front door. Deep link pages are especially helpful because they tend to have more content, such as articles, checklists, downloads, and more.

Beef up your site with additional pages and reap the benefits of deep links!
Source: MarketingProfs

Follow us on Facebook!
Now you have a new way to get inspiration:’s new Facebook page. We post quotes from our VisoVerbo contest, news from around the office, and creative resources that don’t make it into Sparks. Follow us on Facebook today and be sure to click the “Like” button!

Enter by Friday, 10 Sept to win 2 tix to Lotus!
In honor of our upcoming ninth anniversary celebration, we’re holding our annual giveaway: one pair of Lotus World Music Festival tickets to a lucky client! The tickets are for the showcase concert on either Friday, 17 Sept, or Saturday, 18 Sept (the winner decides).

This contest is open to any current client, but we need to know you’re interested! Contact us and we’ll enter you in the drawing to be held on Friday, 10 Sept. This is our way of saying “thank you” for helping to make our business a success!




This month’s winner: Robert Nigro!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.

Client Spotlight

CS Property Management
Some businesses find that, over the years, their brand has left their logo behind. Such was the case with CS Property Management, a popular rental company in Bloomington.

We manage their website for them but they came to us for help with print. They wanted an updated logo that would give a fresher look to the brand.

We developed several sketches but their choice was our “legacy look”: A design based on their existing logo but updated for today’s company. The new design uses a similar color palette to the existing logo but freshens up the look with new, bold typography.

Check out the old and redesigned logos below.