Sparks August 2003 -

Sparks August 2003

In the News Design wins national design award
As announced in our special mailing last week, we were honored to receive an American Graphic Design Award for the logo we created for Parke, Williams, Ltd., a Bloomington-based executive search and human resource consulting firm. The award recognizes excellence in design as part of a national competition sponsored by Graphic Design USA magazine. The logo was selected from among 11,000 submissions. The award-winning logo will be included in a magazine-format design annual in December, and a subsequent hardcover edition published in 2004.

Win two tickets to Lotus Festival!
As part of our upcoming two-year anniversary celebration, we’re giving away a pair of Lotus World Music Festival tickets to one lucky client! This year’s festival will be held 24-28 Sept here in Bloomington. The tickets are for the showcase concert on either Friday or Saturday night (the winner decides). This contest is open to any Design client, but we need to know you’re interested! E-mail us and we’ll enter you in the drawing to be held on Friday, 05 September. This is our way of saying “thank you” for helping to make our business a success! Design site re-vamped
We’ve recently re-vamped our site to improve usability and accessibility, as well as to provide more resources for our clients. In addition to an updated portfolio, the site includes our world famous Web Smarts resource guide, resources on how to hire a designer, the answer to the age-old question “What is graphic design?“, client testimonials, information on getting started on the Web, and background about Design. Check it out!

E-commerce search engine submission links
We recently presented a private Web Smarts seminar for the directors of all Indiana’s Small Business Development Centers. As part of that session, we’ve updated some of our Web Smarts pages. In particular, we’ve added e-commerce search engines to our Search Engine Submission Links page. We list the top e-commerce search engines, their policies for inclusion, and links directly to their submission pages.

Attention all Sparks subscribers!
We have been having increasing difficulty with the firm which handles e-mail delivery of Sparks, resulting in less-than-optimal service for our subscribers. Please be patient with us while we implement solutions. We apologize for any inconvenience.

Coming next issue: Overture and Google offer new ways to generate revenue from your Website!




This month’s winner: Marne Potter!
In addition to the curious glances of passers-by, Marne wins a T-shirt featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a T-shirt with a custom design! Check out your competition here.

Client Spotlight

Detour Theatre Company
Since 1996, Detour Theatre Company (formerly Detour Productions) has been producing high-quality theatre with a focus on modern playwrights. Producer Terence Hartnett is a firm believer in the power of great design, and hired us to create eye-catching posters for shows like “Rosencrantz & Guildenstern are Dead” and “Buried Child.”

Now that Detour’s reputation is growing and they’re ready to apply for non-profit status, they’re also ready to upgrade their image. Terence came to us for a logo that would position Detour as a professional-level organization and would also communicate Detour’s commitment to provocative theatre which examines thorny social issues and leaves the audience considering new points of view.

We partnered with illustrator/designer Jim Johnson to create Detour’s new logo. Its highly graphic nature works at any size, and its stylized typeface evokes the Modern aesthetic. The reversed “R” reflects Detour’s ability to take the audience in unexpected directions. We chose a warm blue to communicate a sense of mystery and gravitas. Full of movement and yet highly structured, the logo positions Detour as a sophisticated theatre company which is not afraid to break conventions.

See Detour Theatre Company logo designed by Jim Johnson and Design