Alright, social media mavens and small business superstars, buckle up! We’re about to embark on a wild ride through the dos and don’ts of social media content creation. It’s gonna be more exciting than trying to explain TikTok to your grandma!
But first, let me spin you a yarn from the social media trenches. Picture this: It’s 2016, and I’m managing social media for a small business that sells… wait for it… artisanal, hand-crafted mustache wax. (Yes, that’s a thing. No, I don’t know why people need their mustaches to be extra waxy, but here we are.) I thought I’d hit the jackpot with a brilliant idea: a series of posts featuring historical figures with photoshopped, waxed mustaches. Imagine Abraham Lincoln with a handlebar ‘stache. Hilarious, right?
The result? Crickets. Tumbleweeds. The sound of followers unfollowing faster than you can say “hipster facial hair.”
Turns out, not everyone appreciates Mona Lisa with a mustache. Who knew?
So, how do you create social media content that doesn’t just sit there like a waxed mustache on the Mona Lisa, but actually engages your audience and grows your business? Well, grab your favorite caffeinated beverage (or a glass of wine, I don’t judge), and let’s dive into the dos and don’ts of social media content creation for small businesses!