Sparks April 2010 -

Sparks April 2010

In the News

View winners online
Thanks to the wonders of the Internet, you may now view our latest award-winning work online. The two pieces won American Graphic Design Awards late last year. Check them out!

Email marketing: More than just clicks
With so many statistics to analyze on an email marketing campaign, it’s easy to get a little overwhelmed. You may be focusing solely on the Holy Grail: getting clicks that result in a sale on your site.

But stats can tell you so much more. And these elements are just as important as whether someone purchased a product.

  • Forward to a friend. When a prospect sends your email to a friend, that’s one more person who’s aware of your offer. Research has shown that the friend is much likely to read your email if it’s recommended by a friend.
  • Sign up. Do you have a rewards club or other association for your customers? They may sign up through your email newsletter. This is another valuable statistic to measure because it’s a measure of your brand loyalty.
  • Visit to your store. While this is harder to measure, you can instruct your staff to ask customers how they heard about a certain promotion. Better yet, offer a coupon through your email newsletter that customers need to bring in to your store. That’s a great measure of the effectiveness of your campaign.
  • Attend an event. This is related to the point above, where your customers are motivated to interact with you face-to-face.

Whether you see these elements in your email marketing campaign or not, know that your campaign also builds brand awareness. While intangible in the short-term, it’s the ultimate way to determine the long-term health of your business.
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This month’s winner: Denise Finkel!
Our VisoVerbo champ wins a digital print featuring this one-of-a-kind design. Have a favorite quote or saying? Send it in! If your quote is chosen, you’ll receive a digital print of your custom design suitable for framing! Check out your competition here.

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Boggled by marketingspeak?
One of our core beliefs here at is to speak the language of our clients whenever possible. Rather than spout reams of marketing jargon, we translate terms into the vernacular so our clients stay as informed as possible.

Kevin Nalty has a great YouTube example of using jargon to cover inadequacies. Check out his video on the “Enlightened Stupid Marketer.” See if you recognize any of these tactics!

While the video is tongue-in-cheek, it highlights a real potential problem between clients and marketing providers. If you can’t understand what’s being said, you’re unable to make smart decisions.

Contact us today for jargon-free consulting!